Marketing Plan for the Successful Entry of Apple Inc into the Indian Essay

Marketing Plan for the Successful Entry of Apple Inc into the Indian Market - Essay Example According to the essay the marketing mix, which includes the product, price, place, and promotion, is also discussed as a sub topic in the paper used to devise ways of creating strategies to market the Apple products in the forth-coming years. The key findings in the study are that Apple products are of high quality and hence sold at high prices hence attracts mainly wealthy customers. It is therefore recommended that the company strategize ways to reduce their prices to attract many customers. India is a developing nation and Apple Inc will benefit a lot by ensuring the new products they offer in the existing markets are of high quality and long lasting.From this paper it is clear that marketing activities involves promoting the products and services to make people in the community know that they exist and they use strategies such as advertising, marketing communications and public relations to ensure that they reach many people. Marketers design products in a way that that makes th em durable by using pricing and marketing research tools.  The report in this paper is going to define and evaluate the role of marketing in the Apple Inc. responding to launching of new products and services in its existing market in India. The strategic options available for the company together with justifications why the competitive strategy was developed as part of the plan of Apple Inc. in India will be evaluated.